Archive for the ‘ Blog Strategy and Management ’ Category

Small Business Marketing Tips and Tools That Are Simple, Effective and Affordable

Author: Nick Nicholls

Oct 17

Small Business Owners Get Real World Business Marketing Strategies and Secret Internet Marketing Tips and Tools That Are Simple, Effective and Affordable.

Business Owners and Entrepreneurs are invited to attend the Strategic Marketing Plan Workshop

Richardson,TX  -  Business owners and those interested in starting a business are encouraged to attend the three hour Strategic Marketing Plan Workshop being held at the Holiday Inn Richardson on October 29, 2009 from 9am to noon. 

The Greater Dallas Hispanic Chamber of Commerce is encouraging it’s members to attend to learn how to create a strategic targeted marketing plan for small businesses.  The workshop is open to all business owners and aspiring entrepreneurs.


Topics covered include how to create a simple but very effective strategic marketing plan, ways to incorporate steps that inspire and keep a business motivated to excel and incorporating internet marketing strategies that big businesses use to attract the right customers. 

Presenters include Dr. Virginia Wells who holds a PHD in Organizational Behavior and leverages her business experience and academic research to create customized solutions for businesses, Nick Nicholls an innovative online marketing strategist with more than 20 years of business and marketing development experience with Fortune 500 companies, and Eva Melendez who has over 20 years experience in sales and marketing and has been mentored by many of the top online marketing experts.

There will be a very informative roundtable luncheon with the business marketing experts following the workshop with from noon until 1:30pm to discuss how to implement these strategies and create business partnerships.  Buffet lunch will be included.

Attend the Strategic Marketing Plan Workshop and walk away with a customized marketing plan and great internet marketing tools for your business as well as special bonuses. 

Go to http://www.meetup.com/businessowners/calendar/11609976/ to find out how to register and for information on the special bonuses for workshop attendees.

For information about this unique even please call Eva Melendez at 214-223-7369
To register for the event go to http://www.meetup.com/businessowners/calendar/11609976/
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    • Web 2.0 is Dead – Long Live the King

    Author: Nick Nicholls

    Sep 25

     

    Web 2.0 is Dead – Long Live the King

    It’s been five years… yes, Web 2.0 turns 5 this October.  Long live the king.  It’s hard to imagine that five years ago we did not have YouTube, Facebook, Twitter, LinkedIn and even blogging as we know it today was in its infancy.  Now, all of these collaborative tools/app/platforms are ubiquitous, to the point where some reports indicate that over 70% of Tweets are generated from a mobile device! Wow, think about it… we have seen the rise of email, IM, online search, ecommerece, and even the collaborative wiki and now web-based collaboration. 

    However,  those technologies will pale as the era of web-meets-human intuitive sensor-based collaboration begins.  But that story is just being written and is a whole other subject to explore.   

    I am here to celebrate the current king… online collaboration! And how these ubiquitous technologies must be in your small businesses ensemble of marketing tactics or you will perish.  Yup… Long live the king…

    First, does all of your web presence work together?  You-know… search engines, Facebook, Twitter, LinkedIn, Local Directories, Social Bookmarks, etc…

    Are you at least getting a bit of Google-Luv… you can never get enough Luv from Google – the undisputed king of search.  Does your current web presence optimize all of Google’s internal platforms?   Profile(s)?  Local Business Center(s)?  Analytics?  News?  Webmaster Tools?  All of the available Google Tools?

    Gosh… a bunch to ponder today… Web 2.0 is dead – Long live the king!

    Speak Soon!
    – n1ck
    Your Web In Concert.com

    P.S.  You have probably viewed these, nevertheless, they are worth a second look….


    P.S.S.  and I know what your thinking… ‘Nick you are so yesterday, so… Web 2.0…’


    P.S.S.  OK… I’ll leave you with two YouTube videos that bring the importance of connecting all of your online presence together and collaborating with your customers to it’s height!  ENJOY!!!

    The Online Social Media Collaboration Revolution: 

     

     

     

    The 2009 Google Developers Conference – Google-Wave Demo:  

     

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    • …because it is *Your Web* – not just your website

    Author: Nick Nicholls

    Sep 24

    I’m not getting traffic from my website; my marketing messages are just getting lost.  How do I get noticed online; how do I engage my prospects in this intimidating digital cloud thing called the Internet?

    Sound familiar?  I hear this from most of my small business owner friends…

    Today, you just will not get noticed online by merely introducing a website – not just putting your brochure online and hanging out your shingle, ‘Now Open for Business’.  

    Merely a website is no longer enough; to get noticed online it takes an organized symphony of all of your available web instruments to engage your audiences – it is the entirety of your web presence that will engage your target audiences to participate in your solution.

    Your conversation is now composed of scores of available online instruments, analogous to many familiar conversation starters and offline marketing channels.

    Let’s see, you currently have available to you online…

    • Storefront(s)
    • Scrapbook
    • Photo Album
    • Billboard
    • Rolodex
    • Op-Ed Pages
    • Book Clubs
    • GPS
    • and many other available marketing instruments for our ensemble…


    In order for your symphony to resonate with your target audiences you need to engage, educate and entertain your audience with a concert of these online instruments – conducting the music of a beautiful solution for your customers.

    With this blog we will be exploring how to orchestrate this symphony and the arrangement of these musicians for that magnificent harmony of happy customers and increasing revenue.      

    First, please allow me to introduce your online marketing musicians of your orchestra…

    • www.YourWebsite.com
    • Online Directories
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn
    • Your Blog
    • and many other available online instruments for our marketing ensemble…

     

    This is Your Web – it’s not just your website…

     

    By this time my SMB friends are backing up and mumbling…

           “too expensive… time consuming… too daunting”,

    Then I hear… “cute Nick, I don’t have the time, the money nor the inclination to do all of that.”

    What if I told you…

    • It takes about 2 hours a week
    • It can be learned in 10 weeks
    • It’s Affordable
    • I’ll Guarantee your Results


    … “hmmm… OK, let’s chat…”

    and in the coming posts we’ll explore how to orchestrate…

    Your Web In Concert.com

     


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